We asked ourselves this question when developing a holiday fundraising campaign for the David Suzuki Foundation, a charitable organization that does leading environmental work on climate change and species protection worldwide.
Now don't get me wrong. It's not that climate change, or other social causes that I have received e-blasts for this holiday season (poverty reduction, clean water, education for girls in developing countries) is any laughing matter. Far from it. But why must they be so earnest?
