If you have visited a department store, grocery store, or pharmacy chain in the past week you have likely come up against a very nice sales associate asking if you would like to donate a dollar or more to their supporting charity. And if you are like the vast majority of people you probably didn't love it. In fact, let me go one step further. You probably found it annoying. Ok, I said it, charity pin ups are annoying.
Whether you are being asked to give at a Walmart, Toys R Us or Walgreens the ask is basically structured in the same way (add a dollar and put your pin up on the wall). And they are generally premised on the same behavior, namely, guilt. Who wants to be the person in line saying no to a child with autism?
The problem is that as more and more companies run the pin up program, it becomes easier and easier for the consumer to say "no," either because they just gave at another store, or because they are annoyed by how many times they are being asked and the embarrassment of saying "no" has been replaced with feelings of annoyance.
The other problem (in terms of creating sustainable initiatives) is that charity pin ups do very little to help a business drive its bottom line. Customers do not visit a store because of the charity pin up program, nor do they come back more often or buy more. And the sales associates don't love it because they are constantly being rejected by the large percentage of people who say "no," exacerbated by the fact that almost all of the responsibility to sell the charity pin up program is being placed on their shoulders.
The result is a general decline in these programs.